Web Articles

Choosing a Web Site Design Company

Website Design in Rochester, NY

Creating quality websites and providing remarkable service is a hallmark of a quality website design service. In order to find the web company that best fits your goals they're a few things to consider;

  • How long have they been in business?
  • Are they a part time business or are they  full time?
  • Do they provide an online portfolio for you to review their previous work?
  • Do they provide several means of contacting them? Email, Address, Phone number?
  • Is their personality one which you can get along with for years to come?
  • Will they provide professional references upon request?
  • Are their services geared to the size and scope of your organization?
  • Do they return calls and emails in a reasonable time frame?
  • Do they "Talk Tech' to impress or intimidate you or do they take special effort to communicate in ideas you can understand?
  • Do they provide a time frame for completion and agree to it in writing?
  • If something should happen to them or their business is your site able to be easily taken care of by another company?
  • Do they backup your site on a regular basis as insurance for mechanical or malicious events?
  • Do they provide a complete service (hosting, domain names, maintenance, support, etc) or will you be responsible for certain aspects of your websites existence?
  • Are they the most expensive, the least expensive, somewhere in the middle? Why?
  • Do you feel you can trust them?

Your next website is sure to be very important to you and requires due diligence as a responsible consumer. I hope this guide is helpful to you in your search for your next web designer. Should you have questions beyond those noted above, feel free to email us and we will do our best to answer them for you.


Considering Colors on The Web

One of the most hotly contested questions when developing a website is "What colors should I use?" As a client you may have a color scheme that is used thruout your marketing or maybe you haven't decided what to do yet. In either case there are a few things to consider.

Are my colors contemporary, dated, or trendy?

is the one you want to avoid at all costs. Dated color schemes may not matter to your regular visitors who are fans of your content however newer users are experiencing your site for the first time. A dated color scheme implies that the site is old i.e.; the content is old as well. The perception may be that your site has no value becuase the data is old, though we both know that's not true. Perception is reality.

A contemporary color scheme trends towards muted tones which at least thus far appear to age gracefully.This is an excellent choice for those who don't plan to revamp the look of their website very often if at all. It also lends itself to consistency of experience for users as well as breeding a sense of familiarity. This approach makes me think of clients like financial services as well as professions like attorneys ,physicians, and dentists.

A trendy color scheme fit companies who can regularly update their look to match current trends.For example if your a toy wholesaler that used a "Tickle me Elmo" in your header and used accent colors of red thruout your layout, you'll defintely want to change that concept on a regular basis otherwise you then move into the "dated" color scheme category.

In closing, Consider your branding, content, audience and your schedule for revamping your look when determining color schemes for your next web project and you'll be on your way to answering the question" which colors should I use?".

Web Design in Rochester New York

Designing the Web Rochester Style

Rochester, NY is a true hub for innovative website design and development. We are home to a number of small to enterprise level businesses serving the Rochester Market and far beyond. The West Coast may have Silicon Valley but Western New York has Rochester.

Why is Rochester important as a web hub? Great question. Great schools with wonderful curriculum and an inspired tech community. Schools like R.I.T. are home to innovative programs in design and computer science. Also, Rochester has an ingrained spirit of entrepreneurship. Beginning with Kodak, Baushe and Lombe and carrying forward with Harris Communications, Logical Solutions and many other large scale industry leaders.

I believe clients associate Rochester, NY with quality technology because of our history in leadership in the technological realm. We also have a community that fully embraces new web technologies. We have high ratios of adopting new technologies including smartphone use, broadband connections, social networking and many other web technology categories.

If you are looking for web design and development services for your organization, take a good look at companies based out of Rochester, NY. You'll be glad you did.

When Should I Re-vamp my Website?

Founder Mike Panessa

When should I re-Vamp my website?

Maybe it was a client who mentioned something about your site that needs some work or competitors are offering a better experience for their visitors, maybe you have a suspicion that your one racehorse of a website is just not delivering like it used to. It may just be time for a website overhaul.

The Good News

You've got content, well at least some. This means your not starting from scratch. Your site also has a history that can be learned from, it's always easier to plot  a course when you have a Point A and Point B.

A Few Things To Consider

How long has it been since your site has had any significant work done to it? If the answer is "I can't remember" or "I don't have my password to get into it" or "my webmaster disappeared", It's Time!  Everything changes right? The Internet and it's technologies are no different. A site built 5 to 10 years ago was most likely developed according to standards and technologies of the time. Programming standards have changed dramatically over the last 5 years and are undergoing yet another metamorphosis with the acceptance of HTML 5.0 and CSS 3.0. What are these? Simply put, they are mark-up language used to make your website viewable in browsers and style rules that help browsers quickly determine what it looks like.

Another important thing to consider is the way in which the web has changed into a more dynamic communication vehicle thru the use of Web 2.0 .

What In The **#$!!! is Web 2.0?

Web 2.0 is an approach to delivering content and visitor experience that focuses on interactivity. Examples would be a site that has click-able Face book icons embedded within it, allowing a visitor to quickly establish a relationship with that site or organization thru their face book account. Web 2.0 is about relationships, providing useful content and creating a on-going two way communication with your target audience. Gone are the days of a static page, sitting there, being seen , maybe forgotten, maybe lost in a bookmark jungle. Enter the dynamic site. Easy access to new information, easy access to principles within a organization, simplified access to updating your own content on a regular basis. In essence delivering a more complete experience to your visitor and bridging the gap between unknown visitor and involved visitor.

Questions To Ask Yourself?

Am I able to update my content easily within an hour of needing to? Do I have to call webmaster to make simple changes? Does my site get the traffic it once did? Does anyone even mention your website? Am I communicating on a regular basis with my visitors? If so in what context? Are your competitors sites leaving you in the dust? Are their errors on your pages that you've just accepted? Are you showing up in search engines? Does your site look acceptable in larger computer screens?

The answers to these questions should provide you with a reasonable assessment of your current situation. With that assessment you can begin to formulate a vision for what you'd like to achieve on the next go-around. Lastly, consult a professional to help you to further develop your vision and better meet the goals of your organization.

Best wishes to you on the worthwhile journey that is a site re-vamp.

Conquering The Content Beast or Developing Web Content

Of all things website related content seems to be left for last in so many cases. Why? Well for many reasons, to name a few I've run across: lack of time, not good at writing, don't know what to say, don't think it's that important and on and on and on.

Hope springs eternal. When looking to conquer the content beast for myself , my clients or my associates, I find it helps to start with a simple list. The list should start out in the most general of terms. Here's an example of a list for an about us page for a fictional manufacturer of custom umbrellas called Stella Umbrellas.

  • who are we?
  • what do we do?
  • where are we located?
  • when did we go into business?
  • why did we get into this business?
  • what is the primary benefit of our product or service?
  • How can customers reach us?

You probably recognize the basic theme: who, what when ,where and why and a how thrown in for good measure. Cliches exist for a reason, there generally true and work as expected. By beginning with a list we can at least start the process of molding an outline of what we want to say.Now that we have a list of questions, we naturally should take a minute to answer them in one or two sentences or key phrases. See example below:

  • who are we?
    • Stella Umbrella are manufacturers of custom steel and wood umbrellas
  • what do we do?
    • we make design, manufacture and bring to market custom umbrellas for well to do clients
  • where are we located?
    • we are located in Smith town business complex at 1900 Commercial Blvd, Camptown, RI.
  • when did we go into business?
    • Our business began in Liverpool, England in 1903 and migrated to the US in 1939.
  • why did we get into this business?
    • As a custom metal and woodworker our great great grandfather made a custom umbrella for a client who requested one and from there others saw the umbrella and wanted one for themselves. The rest is history.
  • what is the primary benefit of our product or service?
    • Dependable and elegant protection from the elements.
  • How can customers reach us to do business?
    • As all umbrellas are custom , customers can place an order with our online umbrella building form or call our office directly where a representative will assist them in placing an order.


We now have the beginning of the information we'll need to create our content OR we have enough information to give to a professional content writer who can sew together the questions and answers into a appealing narrative. This last point is important to note. It's understandable if you don't have time or the inclination to take this any further. That's perfectly acceptable. If on the other hand you do wish to try your hand at performing the sewing together of questions and answers read on.

The next step is to determine the audience who will read your content. Most times, the audience isn't people like you, they may be somewhat familar with what you do, but most likely not familiar with specific industry jargon. Your task in writing is not to teach them everything you know about your subject but to give them a basic understanding that they can digest to further the interaction/conversation between you and your organization. It also helps them to become familiar with the tone and personality of your organization. An example is given below to illustrate an approach of creating a paragraph from our first and second questions and answers:


  • who are we?
    • we are a manufacturer of custom steel and wood umbrellas
  • what do we do?
    • we make design, manufacture and bring to market custom umbrellas for well to do clients


Stella Umbrella designs, builds and delivers the worlds finest umbrellas. Our umbrellas are made from the non-rusting Stainless Steel and African Mahogany and are guaranteed never to fail for life.

Short, sweet and powerful. Always a great way to start an article. It generates interest to read further to find out how this company came to be, what makes it so special, why do they use the materials they use, et etc, etc,. We don't necessarily have to use every word in our questions or answers and some can be combined to create the narrative. The point is to develop the ingredients and then try different combinations of them until you have a tasty short story that speaks to and engages your client.

I hope this article has been of benefit to you in conquering the content beast. In my next article I'll delve further into developing and formatting content. Till then, Caio.

Mike Panessa